Finally, a campaign to cut back the consumption of cigarettes that does not involve the half baked, wrong headed, ham handed approach of government. Here we have an approach that does not involve usurious taxes and unending smoking bans that come from a punitive, paternalistic "We know better than you" style of behavior modification.
Yet smoking persists and the ever increasing government efforts to ban smoking virtually everywhere while taxing the cost per pack out of the price range of most people simply is not working. And it will not work no matter how much the punishment increases. When people feel pushed, we push back. Raise the taxes beyond belief and smokers will buy from the black market. Continue to ban smoking in public places, including even in the great outdoors, and smokers will simply migrate to those areas where they can smoke. Government solutions, as is most often the case, do not work and are counterproductive.
The article below briefly outlines a private sector push by two highly successful, super rich individuals to effectively influence the public about the negative outcomes of smoking. It is an effort to positively attract people to either give up their bad habit or do not take it up in the first place. We all know it is very difficult to separate people from their vices but an entrepreneurial campaign has a better chance to make a difference than does punitive government measures.
Wrong headed government bureaucrats and simple minded politicians with big hearts continue to fail using punishments to correct behavior. Keep your eye on this move to incent people to do the right thing. Appealing to the better angels of our nature trumps smacking us across our backsides in order to change behavior.
The free market will work better in the end.
Stub out that weed for ever
From The Economist print edition
A powerful duo against a doughty foe
WHEN two of the world’s richest and mightiest men pledge to destroy an enemy, it is time to pay attention. Bill Gates, the former boss of Microsoft who now devotes all his time to his charitable foundation, travelled this week to New York, the city run by Michael Bloomberg, to join his fellow billionaire’s campaign to stamp out smoking.
Have the two potentates met their match? Despite decades of work by health campaigners, more than one billion people still smoke today. Smoking kills up to half of those who fail to quit puffing, reducing their lives by an average of 10 to 15 years. The World Health Organisation (WHO) says more than 5m people a year die early from the effects (direct or indirect) of tobacco. That exceeds the combined toll of HIV/AIDS, tuberculosis and malaria.
Despite that dismal situation, there are three reasons to give the latest pair of campaigners a slim chance of success: money, methods and motivation. Messrs Gates and Bloomberg vowed to spend a combined total of $500m on discouraging the weed. Since Mr Bloomberg’s charity had already announced an award of $125m earlier, the new money pledged this week totalled a “mere” $375m: $250m from the mayor, and a fresh $125m from the software magnate’s philanthropic outfit.
How will this cash be spent? In quite innovative ways, and that is a second reason for optimism. Hitherto, most anti-smoking funds have been channelled through a few large bureaucracies. But Mr Bloomberg’s charity wants to let a thousand flowers bloom: in other words, to lend a hand to many initiatives, both public and private, to see what works. There will be a competitive grant scheme for poor countries where the tobacco habit is spreading.
The very fact that two giants are teaming up is a landmark in American philanthropy—comparable to Warren Buffett’s decision, two years ago, to put his fortune at the disposal of Mr Gates’s foundation. As part of their joint commitment, Mr Gates is giving some of his $125m directly to Mr Bloomberg’s charity; the rest will go to carefully monitored projects in India, China and other places where the number of smokers is rising relentlessly.
Then there is motivation. There are other big players in this cause, and that should induce every new entrant to try bringing something fresh to the party.
Earlier this year the WHO started a campaign against tobacco known as MPower. One of its selling points was that in contrast with many other projects, it had a fairly clear idea about what was needed. WHO experts have listed a series of tactics, ranging from aggressive public education to a rise in tobacco taxes, that deliver results. (Even if high taxes lead to some smuggling and diversion, studies done in Brazil, for example, show that fiscal measures do curb consumption.) The World Bank, which funded that research, is also thought to be ready to join the anti-smoking scrum after years of paying little attention.
A crowded field, indeed. But having an extra $500m from two hard-driven billionaires surely won’t hurt.
Copyright © 2008 The Economist Newspaper and The Economist Group. All rights reserved.

